August rolls around, bringing with it long sun-drenched days, the sound of cicadas, and for many pets and their owners, the persistent itch. Yes, August is not just about summer vacations and barbecues; it’s also Itchy Pet Awareness Month. This month is dedicated to raising awareness about the health concerns of our furry friends and how we can help alleviate their discomfort.

Why the Focus on Itchy Pets?
Pets, especially dogs, can become itchy for a variety of reasons. These can range from seasonal allergies to fleas, mites, or even more chronic conditions like dermatitis. What might start as an occasional scratch can soon escalate to a constant itch, causing discomfort and even leading to more serious complications if left untreated.

Taking Action
Pets are an integral part of many families, and watching them in discomfort can be heart-wrenching. While scratching is a natural behavior for animals, persistent itching is a sign that something’s amiss. As pet owners, it’s our responsibility to recognize these signs and seek help.